Presentation Secrets Of Apple Founder Steve Jobs

Presentation Secrets Of Apple Founder Steve Jobs

In The Presentation Secrets of Steve Jobs—How to Be Insanely Great in Front of Any Audience (McGraw-Hill, 2010), communication skills coach Carmine Gallo analyzes Steve Jobs’ success as a captivating communicator.

Jobs’ principal storytelling tactics include:

1. “Answer the one question that matters most.” Your listeners are asking themselves one question and one question only: “Why should I care?” Disregard this question and your audience will dismiss you.

Reduce complex situations to simple solutions.

2. “Sell the benefit.” Don’t just describe your solution, explain why people should care (such as “Apple’s Genius tool creates playlists from songs in your library that go great together, with just one

click”).

3. “Create Twitter-like headlines.” The social networking site has changed the way we communicate. Developing headlines that fit into 140-character sentences will help you sell your ideas more persuasively.

Example: “Today Apple reinvents the phone!”

4. “Bullets kill.” There are no bullet points in a Steve Jobs presentation. That’s because text and bullets are the least effective way to deliver information intended to be recalled and acted upon. Instead,

focus on single images to better convey your message.

TOUGH TACTICS FOR TOUGH TIMES (MATTER OF ATTITUDE)

ITS A MATTER OF ATTITUDE

1. Train your brain to accept only the messages you want to accept, don't allow it to absorb negative information
2. When faced with problem look for solution, not a reason to give up
3. Remember - You only fail when you quit
4. The central nervous system cannot tell the difference between a real and an imagined event. If you can convince your subconscious of what you want you will instinctively start taking the actions that will make it happen for you.
5. Problems that you can over come become positive experiences. Consider what you can learn from that have turned out differently to your original expectations

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VKYV

Tough Tactics 4 Tough Times

Tough Tactics 4 Tough Times

Top Ten Ideas for Keeping Afloat on Rough Waters:

1. Have an ambitious Vision - but be realistic
2. Convert those you perceive as enemies into friends
3. Always employ the best possible people, across a variety of skill sets
4. Hire the best consultants you can afford (Don't tolerate incompetence)
5. Choose business associates you would happily take home to meet your family
6. People make things work not spread sheets
7. Even with different types of organizations, there are not many differences
8. Government initiatives always follow rather than lead the curve
9. Plan, Plan, Plan and then have a fall-back plan
10. Don't go past your sell-by date. Be prepared to take a Risk

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Brain Storming - Alex Osborne

The basic rules of brainstorming have been around since Alex Osborne coined the phrase in 1939, as part of his method for creative problem solving. However, it’s amazing how many organizations attempt to engage in brainstorming without following the rules and end up killing some of the best ideas because of it. Osborne once said, “It is easier to tone down a wild idea than to think up a new one.” In that spirit, true brainstorming should be always be a negativity-free process that encourages people to throw out their wildest ideas without fear of them being quickly shot down or ridiculed. Some of the craziest ideas could morph into something amazingly useful. You can find lots of variations of the brainstorming rules on the web, but my favorite are the ones that the Walt Disney World “imagineers” use:

Rule 1 - There is no such thing as a bad idea. We never know how one idea (however far-fetched) might lead into another one that is exactly right.
Rule 2 - We don’t talk yet about why not. There will be plenty of time for realities later, so we don’t want them to get in the way of the good ideas now.
Rule 3 - Nothing should stifle the flow of ideas. Not buts or can’ts or other “stopping” words. We want to hear words such as “and,” “or,” and “what if?”
Rule 4 - There is no such thing as a bad idea. (We take that one very seriously.)

Clinton's Definnition of What Project Manager Does

Bill Clinton,
who opened his speech on "Embracing Our Common Humanity"
with, "I am fascinated by project management."

His definition of what a project manager does: "Turning good intentions into positive outcomes. That's what project managers do."

His recommendation when people ask what a PM does: "Tell them you're in the 'how' business."

Oracle Unlock Scott Account

Unlocking the Scott Account

So you forgot to unlock the Scott account, eh?
Using SQLPlusWorksheet, login as "system" using the password that you gave to system accounts when you installed oracle. Next, execute the following statements:

alter user scott account unlock;
grant connect, resource to scott;

That should do it. If you want to create new accounts, try this:

create user LOGINNAME profile default identified by PASSWORD;
alter user LOGINNAME account unlock;
grant connect, resource to PASSWORD;

Effective Communication

Effective Communication